apachedash-300x177Anyone who has so much as contemplated buying a vehicle in recent times will quickly catch on to what experts fear may be a root cause of the nation’s spiking road toll: Step back and consider just how much importance manufacturers — and consumers — pay to those rolling infotainment systems.

Their screens have grown and dominate the dash. They no longer just control a tinny AM radio. They’re the gateway to powerful and all-encompassing entertainment systems. These can deliver high-fidelity music of all varieties, sports contests, news, and political commentary, as well as digital visual content viewable by passengers. The touchpad systems regulate the heat, air conditioning, and interior lighting. They also display ever-more sophisticated navigation, with dizzying maps, road and traffic conditions and warnings, as well as audio narratives of directions and even route highlights.

And what motorist now doesn’t have her cellphone linked into the “smart” vehicle system. This means dozens of contacts can be reached via conversation with a digital assistant, who then can hook a motorist up with the office, boss, spouse or partner, kids — and who knows who else? Combine this all, of course, with other driver displays — including speed, RPM, fuel consumption and conservation, engine temperature, and more.