schoolzonesign-150x150With students returning to classes in a few weeks, motorists need to make an important safety pledge to youngsters and their communities in Washington, D.C.: Please, for goodness’ sake, slow down.

This is not happening as it should, putting kids at heightened risk, a new study has found. As the Washington Post reported:

“D.C. drivers traveling through school zones, where signage directs them to slow down and be more alert for children, are not reducing speeds and are getting into crashes at the same rate as along other roadways, according to a new study that offers a snapshot of driving behaviors around schools. The presence of traffic and school zone signs also doesn’t significantly slow drivers, especially around schools with lower-income students, according to the report by traffic analytics firm INRIX, which reviewed traffic data around 27 schools across the city’s four quadrants.”