juullogo1-300x142Parents, educators, politicians, federal regulators, and advocates for Americans’ better health all should pause and consider the prime takeaways from a company’s willingness to strike a $439 million settlement with three dozen states figuratively shutting a barn door long after the nag has bolted.

Hint: Big Tobacco is relentless in its efforts to addict regular folks to products proven to destroy their health — and the financial payoff for doing so continues to be so potentially lucrative that most of us can hardly imagine.

Let’s back up just a bit for the basic facts: Juul, a San Francisco-based firm that federal officials have blamed for almost single-handedly creating the e-cigarette and vaping fad in recent years, reached a deal with 33 states and a U.S. territory to pay almost half a billion dollars over the way it marketed its products to teenagers and young adults.