ciggy-166x300Consumers, politicians, and federal regulators should not make the mistake of thinking that Big Tobacco somehow will go, as the poet put it, quietly into that good night.

The fortunes are still too big to be made in peddling products that persist as some of the greatest preventable threats to Americans’ health, industry players keep reminding us all — most recently by suing to block California voters upholding a ban of flavored tobacco and by taking a last-minute investors’ reprieve to reorganize a pioneering vaping company that was on the brink of bankruptcy.

The Golden State had not even finished tallying its midterm 2022 votes when RJ Reynolds marched into federal court to challenge the newly and overwhelmingly approved referendum to allow a two-year-old state law to take effect barring within weeks the sale of flavored tobacco and vaping products. As the New York Times reported: